Custom Made Lures, Built By You

Overwhelmed by all the options at the local bait and tackle shop? Can't find that perfect color combo to ensure a strike from the monster fish in your area? 

Looking for the perfect gift for the fishermen who has everything?

With our custom lure build kits, tailored for every level of builder and 1000s of component options you guarantee you get the lure you need to land the fish of your dreams and be proud of the fact it was landed on a lure you built!